In time of need, Jordan silent in labor talks

Michael Jordan won six NBA championships and delivered several of the league’s most iconic moments during his remarkable career. The greater the pressure, the greater he played. Even now, more than eight years after his retirement – and more than 11 years after his unforgettable shot over Bryon Russell gave the Chicago Bullsthe last of those six titles – Jordan’s legacy remains as vibrant as ever. This generation’s players still wear his No. 23 jersey, and, yes, his shoes remain among the most popular in the world. He’s gone from the court to the owner’s suite, and somehow he makes more in endorsement money now than he did as a player.

All of which makes it distressing that Jordan has been largely invisible in the NBA’s ongoing labor standoff. He fought in this battle as a player and now he’s on the opposite side as owner of the Charlotte Bobcats. He can offer a unique perspective at the negotiating table – if only he’d take a seat at the table.

The awkwardness of Jordan’s position – many of the same star players his ownership peers are negotiating against are part of his Jordan Brand stable – might have contributed to him distancing himself from the talks. But with NBA commissioner David Stern just cancelling the first two weeks of the season and putting the rest of the 2011-12 schedule on notice, the league would benefit from having Jordan’s presence at any future negotiations. Players Association executive director Billy Hunter said he and Stern will meet with a federal mediator next week – a positive step – but if there’s any one person within the league who can coax the two sides closer toward a middle ground, it’s likely Jordan.

In simpler terms: The NBA once again needs its greatest player to come through in the clutch.

Jordan’s background in the league is as diverse as anyone’s: He’s gone from star player to general manager to owner. He played (and worked) in big markets in Chicago and Washington, and is now trying to make the small-market Bobcats relevant in Charlotte. He entered the league making $630,000 as a rookie and earned as much as $33 million for a single season. He’s the only African-American majority owner in a league predominantly made up of African-Americans.